Rims become bent every day by impacts, typically caused by potholes or road damage. We use our own technology, customized tools and skill to straighten aluminum alloy, magnesium or steel rims to factory specifications. Our process is both an art and a science, requiring literally hundreds of hours of training before a straightener is qualified to work on your wheels.

Although several different techniques now exist for straightening alloy rims, our proprietary process is superior in several ways; methods that do not use heat, such as "cold roller" technology, typically leave the affected area weaker than before, while our technology has a metallurgical effect on the alloy that is similar to forging steel, strengthening the affected area slightly.